emotional storytelling. authentic connections. business success.

Social Media Marketing & Content Production

Facts tell. Stories sell.

TrailerCraft  is celebrating its 50th Anniversary. We've been tasked with telling their story. You'd be surprised to know just how wide its impact has been on all of us here in Alaska.

TrailerCraft is celebrating its 50th Anniversary. We've been tasked with telling their story. You'd be surprised to know just how wide its impact has been on all of us here in Alaska.

It’s 2019, and more people are opting to buy from businesses they know, trust and have a relationship with. The easiest way to reach those people: Social Media.

But, “I’ve got a business to run!”

As you may have guessed, that’s where we come in. Ta dah!

James Gaddis Media Strategies will dramatically improve your social media presence and brand awareness with meaningful, emotional stories Alaskans will relate to, remember, like & share.

Think of your social media pages like a newscast. But instead of airing on TV, your show airs on Facebook, Instagram, Twitter & Youtube. And like a newscast, you need compelling content to keep people watching.


Getting the Story

Commercial shoot for Tier 1 Veterinary Medical Center! Co-founder Tarah Lehman-Gaddis chats with the only board-certified oncologist in the state, Dr. Brad Schmidt.

Now imagine having your own professional news reporter to generate and tell those stories. That’s what you get with James Gaddis Media.

With nearly 20 years experience reporting and anchoring in the TV News business, we’ll work with you to uncover and tell stories that inspire, inform, educate and raise awareness of your brand.

Through a mix of strong storytelling, video production, professional photography and creative writing (blogs and newsletters), we can have your social pages standing out and making connections with your community.

So, what’s your story?

We want to tell it.

Co-Founder James Gaddis

Co-Founder James Gaddis

Our Storytellers

Previously Alaska’s News Anchor in the Morning, Co-founder James Gaddis is a seasoned storyteller, journalist and television news broadcaster with 20 years experience.

During his time working for the CBS affiliate in Anchorage, James built lasting connections with the community and a priceless understanding of Alaska’s people.

James began his storytelling adventure in Grand Junction, Colorado at KREX-TV. As a “one-man-band,” he shot, wrote and edited all of his stories. This would lay the groundwork for a successful career as a multi-media journalist.

He would rise to main anchor at WBNG in Binghamton, and NewsChannel 9 in Syracuse, New York, before landing in Anchorage in 2013.

James is married to Co-Founder Tarah Lehman-Gaddis. The two live in Anchorage with four kids, two dogs, a mortgage and a vested interest in the community.

James also donates his time to local charities and non-profits, including Special Olympics Alaska, where he regularly hosts and emcees Opening Ceremonies and fundraisers.


TrailerCraft Celebrates 50 Years Serving Alaska

TrailerCraft/Freightliner of Alaska is celebrating its 50th Anniversary. We've been tasked with telling their story. You'd be surprised to know just how wide its impact has been on all of us here in Alaska. This longer-form story will live on their website and YouTube page.

Yoga in the Redwoods

This is the kind of compelling Social Media content your followers will make an emotional connection to.

Even if you don't yoga, you can still feel the magical and powerful prescence of the giant Redwoods. How amazing it is to look up and know they've stood for centuries.

Darci’s Dash

Story of a Champion. We followed athlete Darci Owen's before, during and after her 50-meter-dash at Special Olympics Alaska's 2019 Summer Games.

Real Estate Videos

According to a recent study, Real Estate listings with video receive 403% more inquiries than those which do not include video.

RE/MAX's Jessica Barbeau turned to us to help move this home in South Anchorage.

New Zealanders compete in Rondy snow sculpture competition

This is a story Fur Rondy organizers said the media didn’t have time to cover.

So, they turned to us to make it happen.

In less than 24 hours we created an entertaining and informative piece that quickly became one of the festival’s most viewed videos on Facebook.

cAKe Studio Cares

This is a short story about one businesses’ effort to give back to their community. Perfect for sharing on Social.

Alaskan’s Star Wars-Inspired Go Kart

At Star Wars Celebration in Chicago, James documented a one-of-a-kind go kart built by 501st Legion member Brian Peterson of Eagle River … and in the process, uncovered what really drives his passion for Star Wars.

Voiceover/Radio Commercial Production

TrailerCraft Freightliner of Alaska is hiring! We helped get the word out by producing this thirty-second long radio spot.

Star Wars Celebration 2019 - Chicago

Star Wars Celebration 2019 in Chicago, where James spent a good portion of the convention capturing the sights and sounds from a galaxy far, far away.

Liftin’ & Lovin’

Capturing the moment! We came to see the legendary Bobby Hill power lift at the Special Olympics Alaska Summer Games. What we captured was a touching moment between him and a friend :)

the TV news archives

Close Encounter at Hallo Bay

This is one of James' favorite "Only in Alaska" stories.

Back in his TV news days, he documented bear viewing at Hallo Bay Bear Camp inside Katmai National Park.

Valley Performing Arts Celebrates 40 Years in Wasilla

One way to connect Alaskans with your business, is to show them how you got there! As VPA celebrated it's 40th anniversary in Wasilla, James set out to build connections by giving his morning-show viewers a history lesson.

Kodiak men treated unfairly in reality TV series?

Professional Photography to Populate Your Social Media Feeds

James loves taking photos. Here’s a sample size of photos taken for cAKe Studio.


Clients & Collaborators


Contact Us

We’ll come to you!

Let’s brainstorm story and content ideas at your place and figure out which retainer or a la cart services will be best to make it happen.

James or Tarah will get back to you within 24 hours!

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